How to Write a Business Listing That Converts
Your business listing is your digital storefront. Here's exactly what to write in your description, which photos to use, and how to choose the right category.
Your Listing is Your First Impression
Most customers decide within 5 seconds whether to contact a business or move on. Your listing must immediately communicate who you are, what you offer, and why you're the best choice.
The Perfect Description
Your description should answer:
- What do you do or sell?
- What makes you special?
- Where exactly are you?
- How long have you been in business?
- What are your most popular products or services?
Weak description: "We sell food. Good prices. Call us."
Strong description: "Butt Karahi has served Lahore's finest karahi and tikka since 1985. Our wood-fired kitchen on MM Alam Road uses a 40-year-old family recipe. We specialize in mutton karahi, chicken handi, and seekh kebab platters. Takeaway and dine-in available."
Choosing Photos
- Photo 1: Your storefront or main product
- Photo 2: Your best-selling product in action
- Photo 3: Inside your shop — shows professionalism
- Photo 4: Happy customers or your team
- Photo 5: Your menu or price list
Use natural daylight. Avoid blurry or dark photos.
Categories and Services
List everything you offer under Services: Dine-in, Takeaway, Home delivery, Catering, WhatsApp orders. The more detailed your listing, the more searches it appears in.